Shipshop
Nada AlQallaf, Danielle Rose, Karen Mata
How do I know what I order online will fit me? Ship shop is an application which connects small retailers which can’t afford a brick and mortar store with clients which would like to try an item before committing to a purchase. In the era of online shopping, returns are becoming an normality, as the constant digital confusion of digital rendition which are unable to provide the certainty that brick and mortar store use to provide.
As an experience prototype, a u-haul truck was rented and retro-fitted to be used as a canvas for the idea of a movable try-on space. The U-Hail was cover in paper mache to cover the actual U-Haul truck.
As an experience prototype, the inside of the U-Haul was retro-fitted with paper mache and hard lights were introduce to create an memorable retail experience.
Unfortunately today, e-commerce generates a lower operating profit for us than four-wall, brick-and-mortar. We think over time that will reverse itself but...when the consumer requires free delivery, free return, wonderful packaging, plus there’s a new trend that people are buying multiple sizes of things to try them at home and then return them, that all is a negative headwinds for us.
